Cellphone manufacturer HTC announced today that it has acquired Abaxia, a Paris, France-based company that specializes in software that promotes and monetizes services offered by cellular operators and handset manufacturers. HTC’s official press release doesn’t mention the cost of the acquisition, but it’s reportedly going to pay about $13 million (11 million euros), according to Digitimes.
Abaxia lists three core products on its website: Mobile Portal, an embedded application that lets carriers add services and information on a phone’s idle screen; Mobile Finder, which brings device and web search to the idle screen; and the Abaxia Open Platform, which is a server solution that pushes content, search, and advertising to mobile device idle screens.
All of the services will likely be integrated into HTC’s Sense user interface, which runs on top of mobile operating systems like Android. Carriers may find a lot to like in Mobile Portal, since it allows them to push content directly to phone idle screens. They may also appreciate the ability to create widgets (small applications) that run across multiple mobile platforms, IntoMobile speculates.
The Mobile Finder product gives HTC fast search similar to Palm’s Web OS and Spotlight on the iPhone OS, and it sounds like a great improvement to Android’s anemic built-in search. It’s less clear what the Open Platform will mean for HTC, but it sounds like something carriers can deploy to help manage the content pushed to idle screens.