Microsoft’s Bing search engine will start filtering popular content shared on Facebook into its real-time search engine.
The move has been a long time coming. Microsoft initially signed a deal with Facebook last fall to filter its status updates into search. Facebook then went ahead during the f8 developer conference in April and opened up its feed of publicly shared content and “likes” to other third-party search engines like OneRiot.
Bing, in particular, has found an elegant workaround on the thorny issue of privacy. It only shows popular links in aggregate form and doesn’t reveal the name or photos of who shared the content. (It will sometimes show how many people shared the link, though.)
With content feeding in from Twitter and Facebook, Bing will redesign its search engine’s front page to incorporate trending topics and explanations. On top of publicly shared content, Bing will also show updates from Facebook fan pages, which Google has been doing with its real-time search results since February even though it got a much narrower deal than Microsoft for access to Facebook’s real-time feed of data.
The demo video below is from TechFlash, which also has a take on today’s launch here:
Our upcoming GrowthBeat event — August 5-6 in San Francisco — is exploring the data, apps, and science of successful marketing. Get the scoop here, and grab your tickets before they're gone!