Does money motivate workers?
Financial bonuses may not be as effective as you think when it comes to convincing your team to work harder. Dan Pink, the author of “The Surprising Truth About What Motivates Us,” makes the case for this seemingly counter-intuitive argument in this 11-minute lecture, which uses the RSA Animate format to illustrate his point. While jobs that require mechanical skills respond to the more money carrot, it fails with tasks that require cognitive skills. Autonomy and purpose are actually much better motivators, he says.
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About the Author, Chris Morris
Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. He is also a widely respected journalist in the video game and technology fields, whose work has appeared in Variety, CNBC.com, AOL and Forbes.com. Follow him on Twitter at @MorrisatLarge
