Financial bonuses may not be as effective as you think when it comes to convincing your team to work harder. Dan Pink, the author of “The Surprising Truth About What Motivates Us,” makes the case for this seemingly counter-intuitive argument in this 11-minute lecture, which uses the RSA Animate format to illustrate his point. While jobs that require mechanical skills respond to the more money carrot, it fails with tasks that require cognitive skills. Autonomy and purpose are actually much better motivators, he says.
VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions
, and we'll help you out with the data.