Extreme Reach secures $9M for streamlined video ad management

Extreme Reach, a video advertising platform, has closed a $9 million second round of funding. The round, which was led by Village Ventures, included $7 million in equity and $2 million in debt financing. Greycroft Partners and Long River Ventures also participated.

Based in Needham, Mass., Extreme Reach provides ad agencies, brand advertisers and media companies with a system for managing, delivering and tracking video ads. The company counts more than 12,500 media properties in its network and five of the largest U.S. advertisers as clients.

According to its blog, Extreme Reach tallied over 4,000 broadcast members this month. Other recent announcements include the launch of Extreme Reach Canada and development of a mobile application.

Before founding the company in 2008, Extreme Reach’s CEO John Roland and COO Tim Conley worked at FastChannel Network, another ad distribution company. Extreme Reach raised $2.5 million from the same backers in 2009.