The tagline for Apple’s latest version of its wildly popular smartphone, iPhone 4, read “This changes everything. Again.” As far as the line outside the Stockton street store in downtown San Francisco goes, things don’t really change from one Apple product launch to another.
This time seemed like a replay of the iPad launch in April, as people lined up for the moment the doors opened, at 7am.
As usual, Apple staff, donning blue T-shirts, welcomed customers into the store with applause. “The Lemmings are coming!” said a man on the street at the sight of Apple store employees descending the stairs.
[Photos by JP Manninen]
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