Yahoo vets raise $5M for stealthy Foodily from Index

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Foodily, a stealth startup run by a handful of Yahoo veterans, raised $5 million in a round led by Index Ventures, according to a SEC filing.

Its cofounders include chief executive Andrea Cutright, who held a variety of marketing positions at Yahoo from 1999 to 2007, and Venu Javarappa, who was an engineering manager of search there and served as vice president of engineering for Predictify, a prediction market that went under last year.

Mike Volpi, the former Joost CEO who landed at Index Ventures as a partner, led the investment.


VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.