GetGlue gets a good start with social recommendation service

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GetGlue, the social recommendation service from startup Adaptive Blue, shared some impressive growth stats today: Its users are logging an average of 150,000 check-ins and reviews per day over the last month, up from 100,000 a few months ago.

While those may not seem like huge numbers, the whole area of social recommendation is still early, and it’s worth taking note when the first movers are showing traction.

GetGlue is a social network where users can check-in and rate movies, TV shows, music and books to earn points and stickers. The service can be accessed through either the web with browser add-ons or a newly launched iPhone application.

Once a user builds their network of likes (which can be shared on Facebook or Twitter), the service will begin to suggest items they may like based on other users. The most popular items can trend to the top of the suggested list, all in real time.

Earning stickers for checking in may sound familiar. Foursquare lets users earn badges for checking into specific locations. Also like Foursquare, GetGlue has sealed several branded sticker deals for users, including with big names like Showtime, Warner Bros, Random House, Universal Pictures and others (pictured above).

While Adaptive Blue was founded in 2006, GetGlue is relatively new. It will be interesting to see if GetGlue can sustain its momentum and even launch a new genre-focused era of location-based social networks in the future.


VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.