Deals

Predilect lands $750k for stronger security questions

Predilect, a company working to strengthen online security, today announced it has secured a first round of funding for $750,000 from serial entrepreneur and investor Jon Fisher as well as several other angels.

If the name Jon Fisher sounds familiar, it’s may be because we interviewed him several months ago about his method for predicting the national unemployment rate. During the interview, he alluded to a new startup he was gearing up, which is most likely Predilect. Fisher has found success with a security startup in the past, having sold his company Bharosa to Oracle back in 2007.

Predilect is working to strengthen ubiquitous challenge questions we are faced with so often online when we have to login to a secure site or forget our password. Questions like “what’s your mother’s maiden name?” will now be replaced with a new, stronger kind of question and answer set, one not easily reused or found on a Facebook page.

As more and more personal information becomes transparent online, the company says this can be used to better perform online security and create stronger questions so that there’s less fraud. Fisher writes:

“I think Mr. Zuckerberg should have sold Facebook a while ago but I think he’s right when he said ‘a few years from now, we will look back and wonder why all these sites weren’t personalized in some way already, the world is moving in this direction.”

The company, founded in 2010, doesn’t appear to have any direct competition, though there are several companies that will help with your online security protocol, including McAfee or Verisign. Fisher will act as chairman and chief executive.

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  1. [...] betting that it is time to get back in the game: He’s launching a new authentication startup, Predilect. His in-depth knowledge of economic cycles says a recovery is in the works which will present a [...]

  2. […] betting that it is time to get back in the game: He’s launching a new authentication startup, Predilect. His in-depth knowledge of economic cycles says a recovery is in the works which will present a […]