Media

Music video supersite Vevo: Traffic has grown 62 percent

Vevo, the music video site created as a partnership between the record industry and YouTube, just released impressive statistics showing its growth since launching in December 2009. The site says it attracted 62 percent more monthly viewers in the United States than it did at the start.

That statistic comes from the monthly numbers already released by comScore, but Vevo has repackaged the data to show the growth over time, and it fleshed out the details of who exactly is watching.

Here are some highlights from Vevo’s numbers:

  • In June, it had 48 million unique visitors from the US
  • It had more than 141 million unique visitors globally
  • One out of every four online video viewers have watched a video on YouTube
  • 43 percent of Vevo watchers have a household income of more than $60,000
  • Vevo reaches 27 percent of the US online Hispanic audience
  • Vevo reaches 25 percent of online moms.

Vevo’s initial popularity was probably a given, since it was tapping into YouTube’s massive audience, but the continued growth is a good sign. The data doesn’t answer one of the big questions about Vevo, though: How much money the site is actually making? That question is particularly important, since the site was created as a way to segregate music videos from some of YouTube’s other content, and therefore make more money from advertising. It does seem to be reaching eyeballs that would be valuable to advertisers.