Yahoo search to get powered by Microsoft Bing starting this week

Yahoo’s transition to using Microsoft’s Bing for powering its searches begins this week for users in the U.S. and Canada, the company announced in a blog post today.

Yahoo will start to replace its search back-end with Bing’s starting at the end of the week, at which point search results will show up with a “Powered by Bing” descriptor at the bottom (I’m already seeing this in my searches). But even though the results will be coming from Bing, Yahoo stresses that its typical user experience will remain the same. The only thing users may notice is the Bing indicator — and hopefully better search results. Bing isn’t expected to fully replace Yahoo’s search back-end globally until 2012.

Once the transition is complete, Bing will account for 31.6 percent, or 5.2 billion, of searches every month, according to Microsoft. But as All Things Digital points out, the latest Comscore metrics show that number may be closer to 28.1 percent. It’s an improvement from Microsoft’s current 11 percent search share, but still significantly less than Google’s leading 65.8 percent.

Yahoo announced a year ago — just two months after Microsoft launched Bing — that it would be giving up on its own search technology, and that it had made an agreement with Microsoft to have Bing take over its search duties for the next 10 years. Microsoft’s AdCenter platform will drive self-service ads for both companies, while Yahoo is free to use its own technology and data for display advertising and other business areas. Both companies will keep separate display ad businesses and sales forces.

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  • http://twitter.com/gaetanomarano Gaetano Marano

    UNDER-powered by Bing… :(

  • http://socialsubmit.info social bookmarking service

    looks like bing has started to become more famous day by day. Now that yahoo is going to be powered by bing. this means the search engine battle is now just 2 way between google and bing

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    yahoo had a great engine and it was such a waste that they let that go

  • http://venturebeat.com/2011/07/25/real-time-search-wowd/ Real-time search: How a whole ecosystem bit the dust | VentureBeat

    [...] that time,” Peggs recalled, “Yahoo did the search deal with Bing, which brought an abrupt end to our own fledgling partnership. By then, both Google and Bing had [...]

  • http://venturebeat.wordpress.com/2012/01/12/go-bing-beat-yahoo/ Bing beats Yahoo in search market, Microsofties heard chanting “We’re number two!” | VentureBeat

    [...] web search has been powered by Bing since the two companies struck a 10-year deal to that effect back in 2009. In combining their [...]

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