Media

Like.com confirms purchase by Google: Supercharged visual search coming soon?

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Visual search and shopping startup Like.com has confirmed that it’s being acquired by Google. A note from chief executive Munjal Shah on the company site announces the deal without offering many details, such as acquisition price.

“We were the first to bring visual search to shopping, the first to build an automated cross-matching system for clothing, and more,” Shah wrote. “We didn’t stop there, and we don’t have plans to stop now. We see joining Google as a way to supercharge our vision and supercharge our passion.”

Google has been experimenting with improving the capabilities in Image Search, for example by adding a “similar images” feature last year. It also offers a product search tool for retailers. Like’s technology could be useful in both areas, especially as Google tries to fend off Microsoft Bing, which includes the ability to search products based on visual characteristics (similar to Like).

The news confirms rumors that Google and Like were in acquisition talks earlier this week, which first surfaced on TechCrunch.