Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Growth of Apple’s Mac computer sales to enterprises soundly crushed that in the overall market in the second quarter of 2010, rising 50 from a year ago compared to 16 percent growth across the entire market.
The fastest growth was in sales to government organizations, which grew 201 percent year-over-year for the second quarter, followed by 103 percent growth in very large businesses, according to Fortune’s report on a research note from Needham & Company analyst Charles Wolf. (We’ve reached out to Needham to confirm the details.)
Mac sales in education, traditionally a strong point for Apple, fell behind the general market as consumers flocked to cheaper computers. Mac educations sales grew 15 percent compared to 22 percent growth in the general market.
Wolf said Apple’s diligence in its pricing model helped push its share of the amount of money spent on computers up to nearly 10 percent market share, according to AppleInsider, while it still only held about a 5 percent market share in unit sales.
Mac sales also surged in Europe, where Apple’s market share rose from 3.4 percent to 7 percent, and its dollar share rose from 4.6 percent to about 15 percent, Fortune reported.
Wolf attributed the enterprise sales growth to a “halo” effect from iPhone sales — which grew 61 percent year-over-year in its most recent quarter.
Apple set a new record for Mac sales in its second quarter of 2010 selling 3.47 million Mac computers, up 33 percent from the year earlier.
VentureBeat’s VB Insight team is studying marketing and personalization...
Chime in here, and we’ll share the results