That’s the thinking behind Digital Summer, the second annual party thrown by the Ubergizmo tech blog in the name of technology, art and fashion. You could argue that Apple’s Steve Jobs — who likes to say that Apple is a marriage of technology and the liberal arts — started this trend and everyone is copying it. But there weren’t any Apple products on display at this event. That shows the vision of tech as fashion is actually infused throughout the technology industry now.
The event combined geek chic computers and mobile devices with a live fashion show from Bay Area fashion designers. There were hundreds of folks jammed into the trendy Temple bar in San Francisco. Eliane Fiolet, publisher of Ubergizmo, organized the event. She said there were more than 1,300 RSVPs, compared to about 900 attendees last year. The crowd was prettier than you normally see at an all-geek affair. There were people from tech, fashion, art, design and photography present.
Fiolet said she and co-founder Hubert Nguyen came up with the idea for Digital Summer after attending hundreds of tech events where the majority of the attendees were men.
Sponsors included Intel and Verizon Wireless. The Live Runway Fashion Show featured fashion from Colleen Quen Couture, Jan Warnock, Harputs OWN and Sofie Olgaard – Jewelry provided by Manika. Check out our photo spread below.
(2) Intel showed off its concept design for an electronic touch-screen display in a department store. You can touch the side panel to select different designers or otherwise navigate through a store’s collection.
(4) Toshiba showed of its Portege R705 laptop among other designs. The machine sells for $889 and comes with the new Intel Wireless Display, which can broadcast the image on the laptop to any HDMI-(high definition multimedia interface) connected TV set.
(6) Nguyen and Marie Domingo shared a hug at the entrance to the party. Nguyen was wearing his own Banana Republic outfit. Not exactly designer, but he looks sharp.