Entrepreneur

Incubator BoomStartup unleashes its first class of Utah startups

Startup incubators continue to spread across the country, and one of the latest is BoomStartup, a Utah-based organization that’s graduating its first class of entrepreneurs next week.

If you’re a San Francisco/Silicon Valley snob like me, Utah might not seem like a great place for an incubator. Sure, you can find companies in that area, but are there enough for an annual batch of startups? Cofounder Robb Kunz said there are — in fact, BoomStartup had about 150 applications. And of the 10 chosen companies, two have already received term sheets from investors, he said.

“I always saw Utah as a little bit undiscovered,” Kunz said. “But there are some historical names here, like WordPerfect and Omniture.”

The system is modeled on TechStars, the Boulder-based program that recently opened an office in New York City. (Kunz said he unsuccessfully approached TechStars founder David Cohen about expanding TechStars into Utah.) The training program lasts from May to August, and BoomStartup invests about $15,000 for a 6 percent stake in each company.

What’s unique about BoomStartup’s approach, according to Kunz, is the fact that it matches up each startup with a specific investor-mentor, who they work with for the entire program. Those mentors include Omniture cofounder John Pestana.

The incubator will hold its first Demo Day, where the startups present to investors, in Park City, Utah on Sept. 10. If you’re an investor interested in attending, you can find more details here.

And here’s a list of the startups, with descriptions provided by BoomStartup.

  • 3PointData is iTunes for business data. 3PointData creates an online marketplace where others can sell their data. In real time, buyers can stream data into their spreadsheets, databases, and web applications.
  • Bazari is an SMS database platform that helps microfinance institutions’ field agents update customer accounts, send electronic receipts, and arrange for product delivery, all through mobile phones.
  • Case Rover is an online platform targeted at U.S. litigation support and compliance markets. It specializes in software solutions, integration, security and maintenance for companies and government agencies.
  • Fashion Genome Project aims to be the next big thing in online clothes shopping, using revolutionary technology to eliminate the pain points and unpredictable results that usually come in the process.
  • IActionable enables any site to define and automatically award public badges and points to their users when specific actions are performed.
  • icount is a political website that allows an individual to communicate with their elected officials. Politicians can engage with their constituents, get real feedback on legislation, and clarify positions and voting.
  • KarmaKey is like SkyMiles for restaurants. It helps consumers simplify their wallet by replacing traditional loyalty cards with virtual cards that can be tracked, traded, redeemed and stored on a mobile device.
  • MashWorx creates network and browser deployed applications of engagement for conventions and hotels to improve the branding experience and increase sales.
  • O-Codes helps publishers, advertisers, and marketers measure in detail how consumers interact with their offline content via text messaging to engage customers.
  • TaleSpring provides an online authoring system for do-it-yourself mobile publishing, with an initial focus on interactive, animated children’s books for the Apple iPad and iPhone.

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