Media

Google CEO: “Fast is about to get faster”

A cryptic Tweet by Google’s CEO Eric Schmidt might hold some clues as to what to expect from today’s Google presentation in San Francisco.

Schmidt announced yesterday that Google was going to make a push into automated searches that dynamically provide results of what readers might want to see, not just what they are searching for. Based on Schmidt’s Tweet, it’s possible the announcement by Google today in San Francisco will just be a rehash of the announcement in Berlin on Tuesday.

Autonomous search isn’t really search as we think of it — a user querying a massive database to get a result. Schmidt likened it to telling a user what he or she didn’t know, but was probably interested in seeing.

Google already sees more than a billion searches cross their servers daily, and providing an automated process that is constantly providing search data can only boost those numbers. With 96 percent of their revenue coming from advertising in the first half of 2010, there’s a lot of potential advertising revenue in an automated search engine.

Some are reporting seeing faster, “streaming” search results already. Here’s a video: