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Live Matrix, a “TV Guide” of sorts to the Internet, will come out of beta on Monday and attempt to do the impossible — index shows, sales and other online events and provide users with an easier way to browse through the fire hose of information.
Live Matrix doesn’t host any content, instead it links to sources like shopping sites or streaming video sites like Justin.tv and USTREAM. The types of events it indexes include sales, gaming tournaments, streaming videocasts and more.
Users can RSVP to individual events and get reminders as the event start time approaches, as well as share the site with the typical smattering of social networks.
But the company does sell advertising space on its site to capitalize on the time users spend browsing through events, in addition to sponsorship deals with event providers. Live Matrix also has plans to sell its analytics data for individual events.
The hope is that individual hosts — like ESPN3, for example — will provide Live Matrix with event details so the service won’t have to crawl the web for them. Founder and CEO Sanjay Reddy, former senior vice president at Gemstar-TV Guide, and his team are also working on a way to let users submit events and crowdsource the data-mining process.
The site has already been active for four months, with about 100 pre-approved beta users after launching at TechCrunch Disrupt earlier this year. As of May, the company had raised around $250,000 from angel investors.
VentureBeat’s VB Insight team is studying email marketing tools.
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