Integrate is one of 70 companies chosen by VentureBeat to launch at the DEMO Fall 2010 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.
Integrate is launching a customer-acquisition platform today at the DEMO conference that aims to simplify the process of generating leads.
Companies often need to attract new customers, and a typical way marketing managers approach campaigns is to purchase lists of potential customers, or leads, and then target them with a campaign.
But there’s often overlap between different lead generators, a lack of transparency about sourcing of the leads and even cases of fraudulent behavior by unethical lead generators.
Enter Integrate, which was founded “to bring control and accountability back to the lead generation space.” The company’s customer-acquisition tool allows advertisers and publishers to find quality leads and then launch and manage campaigns.
Buyers and sellers can find and communicate with each other, negotiate price and monitor multiple campaigns and lead sources on Integrate’s service. The service is designed to be accessible to beginners in the lead-generation business. Additionally, Integrate monitors activity for unethical business practices.
The service has seen more than 600 members join in five months. Integrate says its revenues have grown 150 to 200 percent a month, though it did not disclose absolute figures and such growth rates are often easy to achieve when starting off a small base. Its customer retention rate is 95 percent.
The company is funded by founders Hart Cunningham and Jeremy Bloom, and currently has about 50 employees.
VentureBeat’s VB Insight team is studying email marketing tools.
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