Primal is one of 70 companies chosen by VentureBeat to launch at the DEMO Fall 2010 event taking place this week in Silicon Valley. After our selection, the companies pay a fee to present. Our coverage of them remains objective.Primal, a company leveraging semantic technology to automate online activities, today announced the launch of Pages for Publishers, a tool that aggregates similar themed content based from around the web into one page, at the DEMO conference.
The traditional way of collecting and publishing content to a website often takes large teams of people and large amounts of money. Primal’s Pages for Publishers helps businesses supplement their own content with material from around the Web, such as images, blogs, news or even book recommendations. Content is pulled in real time and automatically, which spares the user from a continuous process of finding, organizing, and publishing.
Primal first presented its technology at DEMO Spring 2009, and later expanded its Pages offering in June, as a demonstration of the technology for the business customers it’s now seeking to reach reach with Pages for Publishers.
Pages for Publishers can feed in existing, valuable and relevant content from around the web to build out a more quality experience for the audience. For example, an article about DEMO could instantly feature relevant photos from Flickr, news items streaming in from Yahoo News, a backgrounder from Wikipedia, and book recommendations from Amazon – giving visitors more reason to stay on our site for a longer period of time.
Other curation tools have emerged such as Curation Station and OneSpot as well as recently launched Curata from HiveFive.
The Canadian-based company offers the tool for free, but with ads, so if you want to get rid of them the company offers a transactional pricing model based on the size of your website.
VentureBeat is studying mobile marketing automation
, and we’ll share the data.