Mobile

Foursquare really, really wants you to create a to-do list

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

to do listFoursquare just announced version 2.0 of its location check-in app for the iPhone. At first glance, it sounds pretty similar to previous versions of the app — unless other Foursquare users are a lot more excited about tips and to-dos lists than I am.

Still, these relatively minor changes hint at the company’s future direction and goals. The big theme seems to be directing users to new locations and activities, rather than just sharing their location with friends. Perhaps this will give me a better answer the next time one of my non-Foursquare friends (and there are lot of them) asks, “But what’s the point?” It could also help Foursquare make a stronger case about how it can help local businesses.

So to highlight your to-dos, the to-do list (a personal list of places and activities) has been separated from tips (general advice from other users). Foursquare has also created a button that will add any location in the app to your to-do list, and it will now remind you when there are to-do items nearby. The New York company has even extended this effort beyond the app, so that sites can include an “Add to Foursquare” button. If you’re reading about a cool restaurant, you could just hit “Add to Foursquare” and if you’re logged in, the restaurant will show up in your to-dos.

add to foursquareFoursquare says these buttons are already live on food site Eater and shopping site Racked, and will soon go up on The New York Times, Wall Street Journal, Zagat, Time Out Chicago, Time Out New York, National Post, and New York magazine.

[top image via Flickr/koalazymonkey]


VentureBeat’s VB Insight team is studying marketing and personalization... Chime in here, and we’ll share the results.