CBS, which airs shows like the Big Bang Theory, CSI and Survivor, may make a move to release its TV content through online steaming site Hulu’s premium subscription service, Hulu Plus, according to a report by Bloomberg. NBC, ABC, and Fox all offer their content through Hulu’s free service, but CBS has long been a holdout.
Still, the network isn’t making a firm commitment. CBS CEO Leslie Moonves told Bloomberg the company might consider participating in Hulu’s premium service eventually.
Hulu is a free, ad-supported way for viewers to watch content from several of the largest broadcast networks online. Hulu Plus, announced earlier this year, will offer additional content (such as older shows) in HD to mobile devices, video game consoles and smart TVs as well. Hulu unveiled the premium service in June earlier this year.
Hulu was founded in 2007 as a joint venture between News Corp, Disney, NBC Universal and private equity firm Providence Equity Partners. Hulu Plus, which will cost users $9.99 a month, is currently in “preview” mode with a limited number of users, and an official launch date for the service has not been released yet.
Hulu is valued at around $2 billion, according to a report by the New York Times, suggesting the company was preparing for an initial public offering based on the immense popularity of the service.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.