Credit Sesame takes a Mint-style approach to managing your debt

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debtA new company called Credit Sesame wants to help its users juggle their debt and save a huge amount of money.

The site launched in a private test on-stage at the TechCrunch Disrupt conference today in San Francisco. The clean, friendly design reminded me of Mint.com, the startup that offered a simple approach to managing your finances and was acquired by Intuit. And I wasn’t the only one: The first question the startup competition judges asked was how Credit Sesame could compete with Mint.

But Credit Sesame co-founder and chief executive Adrian Nazari insists his company understands debt and loans like no one else does. Based on early users, the service can save you an average of $47,000 across your lifetime, he said.

“There are companies that do lead gen [i.e., recommend loans], but they’re really bad at product knowledge,” he said.

And hey, looking vaguely like Mint isn’t necessarily a bad thing. It means that the site is accessible, despite the complex subject matter. It gives you a grade on your first mortgage, your second equity line, and your overall financial fitness. For each loan that’s sub-optimal, Credit Sesame will make three recommendations for replacements. And you can also see how your financial health is affected by potential changes in your life, like a raise.

Credit Sesame is based in Sunnyvale, Calif. It has raised $1.2 million in funding.

[image via Flickr/Alan Cleaver]


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