Montreal-based Shwowp is the latest company trying to add a social element to your shopping history.

Chief executive Tara Hunt, who wrote the social network book The Whuffie Factor, described the product on-stage at the TechCrunch Disrupt conference in San Francisco today, and she fielded questions about how Shwowp compares to social shopping site Blippy, which can automatically share your credit card purchases. For starters, Shwowp doesn’t collect your credit card data.

“We’re not a sharing platform in that way,” Hunt said. “We’re more interested in the taste signaling, as well as the data portability.”

In other words, users can start to understand their own shopping behavior, seeing what spurs them to buy things, and which friends influence their purchases. Then Shwowp can make product recommendations, and in the future might also be able to offer customized discounts. And users can export their shopping data so that it’s accessible outside Shwowp.

Shwowp pulls your shopping history primarily from email receipts, though it’s working to expand its data sources.

The company has not announced any funding.