Google's Andy Rubin reflects on Android and why the world doesn't need Windows Phone 7

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Google’s Andy Rubin, the man spearheading development of the company’s Android mobile operating system, clearly has a lot to say about his darling.

In an interview at the CTIA wireless trade show in San Francisco, Rubin shared his opinion on Android’s fragmentation, Google’s relationship with carriers, and more, with PC Magazine’s Sascha Segan. He also didn’t shy away from sharing his unfiltered thoughts on Microsoft’s upcoming Windows Phone 7 platform: In short, he said we don’t need it.

When asked about his thoughts on Android fragmentation — the fact that many different versions of the OS are floating around on a variety of handsets and that some manufacturers continue to release phones with the ancient Android 1.6 release — Rubin responded diplomatically. “I think the OEMs [original equipment manufacturers who build the phones] seem to learn pretty quickly what sells and what doesn’t sell,” he said. Overall, he said he’s still happy with the pace of innovation.

Rubin points out that consumers are beginning to recognize the value of every newer Android release, which he hopes will be a sign to manufacturers that they have to step up their game and offer more current software on their Android phones.

T-Mobile myTouchWhen asked if Google will be slowing down its quick pace with major Android releases, Rubin dropped a bit of a bombshell. He admitted that the initial 1.0 Android release wasn’t quite ready for prime time: “1.0 felt to me more like an 0.8 — it was pushed out for Christmas.” The company’s rapid release cycle was meant to quickly bring Android up to “the spec that the industry expected it to be” — or in other words, to make Android more like Apple’s polished iPhone operating system. Rubin said that new Android versions won’t be “catch-up releases” and will instead be focused on innovation.

Rubin went on to talk about how Android’s open nature is a double-edged sword for Google. When asked if being open is also another way of saying carriers are free to screw consumers, he said:

If I were to release an operating system that I claimed was open and that forced everybody to make [phones] all look the same and all support very narrow features and functionality, the platform wouldn’t win. It wouldn’t win because the OEMs have a lot of value to bring and the carriers have a lot of value to bring, and they need a vehicle by which to put their interesting differentiating features on these things.

While it may seem like he’s bending over backwards to make excuses for the carriers to some, the main takeaway for me is that Google has obviously had to make many compromises to make its Android dreams a reality. Realistically, Google can’t be as heavy-handed with carriers as Apple is free to be with AT&T. Google simply can’t demand that carriers keep their apps off of phones, especially when it’s constantly touting the “open” aspect of the OS.

PC Mag pointed out that Google does have minimum standards for Android devices — a sign that it isn’t completely open. Rubin said:

Well, it’s tough to draw the line, and we think about that a lot. First of all, we don’t like drawing lines. We like making exceptions, and we learn a lot in the process. … The point of being open is that I’ve given up control of what can be put on phones, and put it in the hands of everybody in the community.

Again, compromise. PC Mag went on to say that it sounds like Google is actually putting consumers in the hands of carriers, to which Rubin said, “Yes and no.” He said that the company isn’t trying to assert control over carriers, and that carriers will likely find the difference between good and bad business over time. Just like with the OS fragmentation issue, Rubin said he’s hoping that consumer response will drive carriers to be more consumer friendly — for example, by not locking out key features, or not installing non-removable and bloated apps.

Google AndroidChanging topics, Rubin said that making unlocked phones available (as with Google’s online store experiment with the Nexus One) “is still a possibility.” When asked if the company’s acquisition of Gizmo5 means that we’ll soon be seeing VoIP technology on Google Voice, he stressed, “You wouldn’t expect us to be a voice service provider for wireless.” As for video chat, he mentioned that Google already has Google Talk Video on Gmail, and repurposing that technology for phones is “an exercise that’s underway.”

Finally, Windows Phone 7. When asked about his thoughts on Microsoft’s upcoming platform, Rubin responded: “I think the screen shots I’ve seen are interesting, but look, the world doesn’t need another platform. Android is free and open; I think the only reason you create another platform is for political reasons.” He went on to say that even though he wishes everybody used Android, he understands that’s not realistic. But while he understands that competition is good for the consumers, and that it’s “good to have a benefit of choice”, he maintained that the world doesn’t need another platform.

What’s interesting about his response is how seemingly defensive it is. I don’t think he’s worried that Windows Phone 7 will end up toppling the iPhone and dominating the industry anytime soon, but there’s a definite sense of frustration about it existing at all. Perhaps it’s because many consumers are uncharacteristically looking forward to Microsoft’s new OS, and even if it isn’t wildly successful, it will still steal away precious market share that could be Android’s.

Top and front image via Gizmodo

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  • http://x.co/EGXP ::::: DomainersGate.com :::::

    sad but true, WM7 has good chances to quickly follow the same fate of KIN

  • http://pulse.yahoo.com/_LLMQOV5EV7F3PCRA5UA52SJRKA Ryan

    Andy is right that users are starting to wise up. We are now looking for phones with the latest and greatest versions of their OS (so no to Sony or Dell' with 1.6) and taking note at carriers that lock you down (I'm looking at you Verizon… but you've been making some progress).Microsoft's biggest hurdle is actually Windows Mobile users. Lots of them (myself included) are jumping ship to Android and not looking back. Take a look at XDA or PPC-Geeks and you'll see Microsoft had many loyal followers in the Windows Mobile space, but we feel we got the big F— Y– when they announced Mobile 7. It's 3 years too late… it took not just Apple but RIM, Palm, and now Google to release much better mobile platforms before Microsoft finally responded and began dusting off the old Windows CE/6.0 platform…. and after being on the fence with 6.5 and some kind of promised magical update in the works… the result is this new platform that, while impressive, leaves all their original users holding devices that were out-of-date before we even bought them. I've been using the Touch, Touch Pro 2, and Touch HD for several years now and a total of ZERO app developers have invested their time and energy on that platform (yes, I have App envy).I may be a little bitter but Microsoft's commitment to the Windows Mobile platform has always seemed half-assed, as evident with the killing of Kin. This doesn't leave me with any faith in Microsoft's mobile platform anymore. So when I drop a few hundred dollars on my next device and begin investing in apps, I don't think it's going to be with Microsoft because they've already burned me.

  • Crowd_Sorcerer

    Android exists for one reason: To stop Microsoft extending its desktop monopoly into mobile.If Microsoft succeeded, and was dominant in both desktop and mobile, then Google would be locked out of providing its services to the public. Already, Windows Phone 7 has a 'Bing Button' that the user cannot change to Google. In fact, not even the phone's manufacturer is permitted to change the Bing Button to Google.The most interesting point was that Rubin seemed to believe that the only way Google could have attained the mobile success it has, was to create an open platform (Android is open-source). He's basically saying that Windows Phone 7 will not be successful because it is closed. I think he is right, which is why the MeeGo OS (open-source) will do much better than Microsoft's closed Windows Phone 7.I think most of the mobile industry believes Windows Phone 7 is going to fail. Look at Verizon Wireless CEO Lowell McAdam's comments he made on CNET this week. He said he doesn't want to sell any phone platform that is not “cutting edge” (putting Windows Phone 7 into that category).

  • Crowd_Sorcerer

    @Ryan – It's funny you mention those “magical updates” that Microsoft had alluded to with Windows Mobile 6.5. Those major upgrades never came.The same thing happened with KIN. There was a lot of missing functionality with KIN, but Microsoft promised it would be fixed with updates to come in the future. KIN got axed, and the updates never came. KIN users were left with the functionality of the phone as they originally bought it.Now Microsoft is making similar promises for Windows Phone 7. That missing functionality (eg C&P, tethering etc) will be fixed in future updates. But we've heard this too many times before. What if Windows Phone 7 does not sell well? Users will probably be left with the functionality of the phone when they bought it, just like KIN.I guess the lesson is to buy a phone for the features it has now, and ignore the promises of features to come in the future.

  • http://ramesh.myopenid.com/ Ramesh

    First of all its obnoxious for Andy to say “We don't Need it”. Who the hell is he to decide for me or anyone else. Windows Mobile & Symbian paved the way for these new mobile OSs and have been around for more than 10 years. So in fact, Google to stop developing Android and build a layer on top of WinMo Core. Instead of trashing WM7, they should focus on building their platform and compete to win in the marketplace.None of the other Mobile OSs do what WinMo has done in the enterprise market (Defense, Public Sector) etc. & I dont see them doin anything soon.

  • ZungTee898

    I dunno dude. Windows7 is AMAZING. Wish I could run it on my IPhone4!http://www.privacy-web.it.tc

  • http://hardsoftnews.eu/2012/02/15/google-and-the-death-of-beta-testing/ Google and the death of beta testing | Hardware & Software

    [...] Even Android, which has become quite successful, was released too soon. The first Android phones were nearly unusable with poor battery life and substantial bugs. Consumers bought these devices expecting a finished product, but they got a beta without the label. Even Google’s Android head Andy Rubin said as much when he called Android 1.0 more of a “0.8” at best. [...]

  • http://www.cd-disk.com/google-and-the-death-of-beta-testing Google and the death of beta testing | CD DISK

    [...] Even Android, which has become quite successful, was released too soon. The first Android phones were nearly unusable with poor battery life and substantial bugs. Consumers bought these devices expecting a finished product, but they got a beta without the label. Even Google’s Android head Andy Rubin said as much when he called Android 1.0 more of a “0.8” at best. [...]

  • http://feedreader.ihardware-mag.com/?p=3192 iHARDWARE Magazine Feed Reader » Blog Archive » Google and the death of beta testing

    [...] Even Android, which has become quite successful, was released too soon. The first Android phones were nearly unusable with poor battery life and substantial bugs. Consumers bought these devices expecting a finished product, but they got a beta without the label. Even Google’s Android head Andy Rubin said as much when he called Android 1.0 more of a “0.8” at best. [...]

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