Imeem co-founder explains why music startups are a bad idea

Dalton Caldwell, co-founder and former chief executive of failed social music startup Imeem says you might want to scrap that idea for a music startup of your own.

Caldwell spoke at incubator Y Combinator’s Startup School today about lessons learned in Imeem’s failure. He walked through a number of different music business models, including tools for independent musicians, download stores, subscriptions, and advertising (Imeem’s model) and identified the big problems he saw with each model.

There seemed to be some common threads. For one thing, each licensing deal with the music labels tends to include a minimum quarterly payment that startups have to pay, even if their revenue doesn’t meet expectations. Also, in most models, Caldwell pointed out that the costs are high enough and the margins are low enough that you’d have to sell an unrealistically high amount of music to break even. Plus, most of these offering types are already saturated with competition. Finally, even if you want to sell your startup to another company, there’s a big problem: In every licensing deal Caldwell said he has seen, the record label has the right to renegotiate or pull out of the deal if you get acquired.

So is it completely hopeless? Caldwell did note that the most promising model seemed to be a radio station for licensed music — namely, the Pandora model. Even then, there may not be much opportunity for a small startup at this point, he said.

Caldwell argued that in order for music startups to succeed, some big changes need to happen. Someone needs to release a set of broadly available application programming interfaces (APIs) for music that other websites and services can use. That’s what Imeem tried to create, but it failed. And Congress needs to create a broad set of licensing frameworks, so that there’s an affordable way for startups to license music without negotiating deals themselves, he added. Oh, and those frameworks need to work internationally.

All of this might seem like sour grapes given the failure of his startup, Caldwell acknowledged. (Imeem was acquired and shut down by MySpace last year, an experience that he said “sucked”.) But he said record industry executives aren’t trying to be jerks. Instead, they’re in a tough situation because their revenue is shrinking rapidly, and some dinky startup licensing deal isn’t going to change that.

“These are real people with families, and their entire industry is [getting] burnt down,” Caldwell said.

So does he regret creating Imeem? “Sometimes,” he said — after all, he spent six years on a product that got shut down. At the same time, Imeem built his reputation in the tech world, which helped him found and raise funding for his new startup, PicPlz. So I guess we don’t have to feel too bad for him.

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  • http://about.me/brambley Robert Brambley

    I appreciated his comical approach to discussing the problems with the music industry; it was probably very helpful to those people coming to Startup School who were pursuing a music startup. Actually, the first person I talked to at Y Combinator's Startup School reception told me about his music startup, and I imagine that Caldwell's tell-it-as-it-is approach may have been a little unsettling to that dude and others in the room who were in the same boat. However, it became very clear that Caldwell knew what he was talking about and it's probably for the best he told it how it is. The music industry is a mess.

  • http://twitter.com/sh0rtLAUR3N Lauren Short

    I personally think that Imeem threw in the towel way too early and completely gave up. Music startups are not a bad idea, but you need to get the word out to keep it alive.Imeem had what could arguably be a better format than Pandora. Absolutely every single feature on the website I loved and used. But they were NOT reaching its target audience efficiently. If you are not telling anyone about a product, how do you expect anyone to use it?Personally, I was telling everyone about Imeem and getting them active on it. However, the second it sold out to Myspace it died. Myspace lost its connection with the public due to the poor direction it was taking. Imeem thus make itself part of that problem.If startups of any kind cared to spend more time on public relations, there would be a tremendous difference in success and longevity. So instead of discouraging others from starting up something like this, find a way to become part of a community.

  • music4them

    Music start ups are hard, but I think they can work with the right approach :) .Imeem maybe could of done better if he took more of the right precautions necessary.I heard about this music start up recently I really liked songfountain.com

  • music4them

    I think Imeem could of been a success, its unfortunate that it wasn't. I don't think music startups are a bad idea, as music is a mean loved by almost everyone. I just found one I liked the other day:songfountain.com. I personally think sites like these can do very well if done correctly.

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    [...] Yasuda better odds than most. Dalton Caldwell, who afterselling the once-popular imeem to MySpace publicly swore off music startups, said Yasuda has a “big leg on most music startups because… he understands all of the [...]

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