If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
YouTube just got more couch-friendly. Google today announced YouTube Remote, an Android application (available for free from the Android Market) that will let you send YouTube videos from your smartphone to Google TV devices and computers.
Moving content from your Android phone to Google TV is something Google has been showing off since it first unveiled its next-generation TV platform. The app creates a “virtual connection” between your Android phone and YouTube Leanback — the large-screen interface used on Google TV, which is also available to computer users by visiting youtube.com/leanback — when you sign in with the same Google account on both devices. Once connected, you can queue up videos from YouTube Remote and send them to Leanback, as well as control basic functionality like pausing, rewinding and adjusting the volume level.
YouTube Remote only works in the US, but Google says it’s working on bringing it out internationally.
The big question now is, can Google can deliver this same experience to iPhone users? YouTube recently updated its mobile website for better iPhone functionality, but it has yet to release any other sort of official iPhone application. The built-in YouTube app on the iPhone is developed by Apple. Judging from the description of YouTube Remote, it doesn’t seem like the sort of thing that Google will be able to include on YouTube’s mobile website.