Given the large number of photo websites and applications around, it’s kind of surprising how little you can actually do with the photos stored on any website. (When discussing the success of Facebook Photos, Facebook executives have noted that Photos only had one real feature until recently — tagging.) That’s why a startup called Pixable thinks there’s room for some cool new applications in the photo space.
The company, based in New York, just announced that it has raised $2.5 million from Highland Capital. It’s also announcing the public beta test of one of its first apps, Pixable Videos. Chief executive and co-founder Inaki Berengeur said the goal is to offer an easy way to pick photos from Facebook and other websites and transform them into fun videos that are more sophisticated and entertaining than a simple slideshow. You can see a sample video below.
This follows Pixable’s first product, which lets users turn online photos into a printed photo album. And the company promises that it has more applications coming in a few months, including new ways to organize your photos and even allow users to find Facebook photos of friends where the tag has been removed.
Pixable has a different “DNA” compared to older photo sites like Shutterfly and Snapfish, Berengeur said. Those services, he said, are focused on keeping photos on their site so they can “lock the customer in”. Pixable, on the other hand, doesn’t host the photos itself, and once you’ve created a Pixable Video you can post it on YouTube, Facebook, blogs, and elsewhere.
For now, Berengeur said Pixable is focused on finding users for its applications, not earning revenue. He added that the company probably won’t make money by charging a fee or by running advertising.
Pixable’s board of directors includes Bob Davis of Highland Capital, who is the former CEO of Lycos, and James Joaquin, former CEO of Kodak Gallery.
VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions
, and we'll help you out with the data.