Failure to launch: Why Barry Diller's IAC can't innovate

Media mogul Barry Diller, the chief executive officer of Web titan InterActiveCorp (IAC), now finds himself in a peculiar and unfamiliar positon: playing defense.

Yet another component of IAC — 3D Web-gaming site InstantAction — folded today after receiving a majority investment from IAC in 2007. Just earlier this week IAC’s search engine, Ask.com, announced that it would no longer work on search technology and instead license search results from one of its rivals.

The pattern emerging is one of a company and a CEO which can’t create value from the assets it acquires or builds.

Diller’s response to those two miscues? Apparently, it’s the bold move to duct-tape together the failing Newsweek magazine publication and IAC’s online news site, The Daily Beast, together in the hopes of remaining relevant in  an era awash with original content and headline aggregration. The two properties will be a 50/50 joint venture between IAC and Newsweek’s new owner, Sidney Harman.

By some estimates, a third of The Daily Beast’s content is original, and the rest consists of links to and commentary on news reported elsewhere — a formula perfected by The Huffington Post, a vastly more successful site:

Historically, Diller made his name buying and selling properties, frequently reshaping his company’s focus from movies and TV to e-commerce to search. Over time, his company has repeatedly changed its name and focus. But after splitting up the company through a series of spinoffs in 2007, a smaller IAC has concentrated on online media and advertising properties.

Compared to his old deals, like the asset-swapping that led to the creation of NBC Universal, the Beast-Newsweek combination seems like weak sauce. The Washington Post offloaded the magazine and its debt to Harman for a whopping $1. Assuming it hasn’t ballooned in value since then, what does that say about Diller’s estimate for the Daily Beast’s worth?

It wouldn’t be the first aspersion Diller has cast on his own Web properties. He earlier said that Ask.com had no real value in IAC — and would have been better off if it were spun off into its own company. The Oakland, Calif.-based company was founded in 1996 and was a public company between 1999 and 2005, when IAC acquired the search engine. Diller managed to cede search engine dominance to another Silicon Valley startup named Google and push Ask.com into obscurity in just about five years.

He’s now done the same for Web-based games, which would seem like a no-brainer business to succeed in. Zynga, one of the largest producers of web browser games, is now valued as much as Electronic Arts — one of the largest game publishers in the world — after launching only three years earlier. Huge publishers are also picking up browser-based game companies left and right for huge gobs of cash. Disney bought social networking game company Playdom for a cool $763 million, and Electronic Arts picked up Playfish for  $400 million. In a space seeing so much innovation and success already, it’s hard to imagine Diller was able to bring it down in only a few years.

Is it time for Diller to take a last bow and exit the business stage?

  • http://www.famebook.com famebook

    I wouldn't dust off your black suit yet! Stephen Colvin has only just settled in and is the kind of guy that makes stuff happen. (Built Maxim and The Week in the US almost singlehandedly from scratch!) Keep an open mind and watch that space…

  • lazarofuentes

    Real innovation is going to come from “real entrepreneurs”. Maybe Barry should try surrounding himself with some of those. Lifelong employees may know their way around the hamster trail blindfolded, but can they redesign and find new trails within the existing structure? I don't know, but my gut tells me “no”. Einstein said that “insanity is doing the same thing over and over again and expecting different results.” Barry can most definitely get the job done at IAC, but he just needs to remember that to be disruptive you have to disrupt, truly disrupt. New York is filled with passionate talent that's on the sidelines while clock watchers hold on to the reins.Nothing personal, but I would like to see him take the top 20% of executive leadership throughout the IAC properties and do like the Queen of Hearts… “off with their heads.” Then look for real entrepreneurs that are hungry and that want to blaze those new trails. Keep some senior guys around to help them avoid obvious mistakes and then get the hell out of the way to watch the innovation happen.But that's just my humble ;-) point of view.

  • http://venturebeat.com/2011/07/18/happy-cloud-joins-crowded-games-on-demand-market/ Happy Cloud joins crowded games-on-demand market | VentureBeat

    [...] method has been tried before by players such as Instant Action, which folded with the shutdown of IAC’s InstantAction division. Other rivals that do pure server-based game streaming include OnLive, Gaikai, Otoy, Spoon [...]

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