Social Mystery solved: FB.com is Facebook's new corporate email address November 15, 2010 11:03 AM Anthony Ha 0 When news broke on Friday that Facebook has purchased the FB.com Web domain from the American Farm Bureau and is using it “internally“, most of the writers at VentureBeat were scratching our heads. Was this related to the upcoming announcement of Facebook’s “Gmail-killer”? It turns out the answer is yes. Today, at a press conference announcing the social network’s new messaging service, chief executive Mark Zuckerberg said Fb.com is Facebook’s new corporate email domain. Previously, if you wanted to email a Facebook employee, you would reach them at a email@example.com address. However, Facebook is now including Facebook.com email addresses as part of its new service — for example, I will be able to claim firstname.lastname@example.org. “This was a big discussion internally,” Zuckerberg said, because a lot of employees are “really tied to their Facebook.com email address.” At the same time, including Facebook.com addresses seemed like an important part of the new service. So Facebook’s workforce will just have to suffer through moving their corporate emails to fb.com. By the way, this seems like another sign that Facebook doesn’t expect the new messaging service to completely replace email. VentureBeat and marketing technology analyst David Raab are working on a new Marketing Automation usage and ROI study. If you currently use a marketing automation system, help us out by answering the survey. If you do, we'll share the resulting data with you.