Social Mystery solved: FB.com is Facebook’s new corporate email address November 15, 2010 11:03 AM Anthony Ha 0 If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space. When news broke on Friday that Facebook has purchased the FB.com Web domain from the American Farm Bureau and is using it “internally“, most of the writers at VentureBeat were scratching our heads. Was this related to the upcoming announcement of Facebook’s “Gmail-killer”? It turns out the answer is yes. Today, at a press conference announcing the social network’s new messaging service, chief executive Mark Zuckerberg said Fb.com is Facebook’s new corporate email domain. Previously, if you wanted to email a Facebook employee, you would reach them at a firstname.lastname@example.org address. However, Facebook is now including Facebook.com email addresses as part of its new service — for example, I will be able to claim email@example.com. “This was a big discussion internally,” Zuckerberg said, because a lot of employees are “really tied to their Facebook.com email address.” At the same time, including Facebook.com addresses seemed like an important part of the new service. So Facebook’s workforce will just have to suffer through moving their corporate emails to fb.com. By the way, this seems like another sign that Facebook doesn’t expect the new messaging service to completely replace email. VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.