Pushing forward with the trend for more and more narrow search technologies, Yummly has raised $1.85 million for its semantic search and recommendation platform for doing queries on recipes.
The Palo Alto, Calif.-based company makes the task of finding recipes simpler and more personal. David Feller, co-founder and chief executive of Yummly, said the company will use the money to expand its services. He said the company employs a cornucopia of algorithms to help it understand more than 15,000 food ingredients on a variety of levels (from nutritional value to taste). It combines that with knowledge of your own taste. The result is a more sophisticated food search tool with personalized taste in finding recipes. The site, started in 2009, has more than 500,000 recipes.
The seed round of funding came from First Round Capital, Harrison Metal Capital, Intel Capital and angels. Michael Dearing of Harrison Metal Capital and angel investor Marcia Hooper will join the company’s board.
With its focus on doing search for one particular thing, Yummly resembles other successful sites such as Pandora Radio (songs) and Netflix (movies). The site can filter recipe searches by ingredients, allergens, price, prep time, nutrition, holidays and meal courses, diet restrictions, food for vegans and other categories. Users can publish their own recipes and make custom meal plans. You can also make friends with other cooking fans via the company’s own TasteBuds network or Facebook.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.