Mobile

Scvngr won’t be outdone, gets its own major drink distributor

Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

Scvngr, the check-in application that asks users to complete activity challenges, just announced a strategic partnership with major drink distributor Coca Cola. The two have joined forces to give users who check-in to certain Simon Malls across United States the opportunity to earn points and rewards like gift cards and other Coke-branded merchandise.

Starting Friday, November 26, Scvngr users who check-in at one of the malls will be prompted to complete the new Coke Secret Formula Challenges. Some of the challenges include tasks like having a friend snap a photo of you high-fiving a fellow mall patron (bonus points if your target is drinking a Coke) or snapping a photo of hiding locations throughout the mall (maybe that’s where the Coke Secret Formula is hidden).

The Scvngr partnership couldn’t come at a more perfect time. Just hours ago, Foursqaure announced a partnership and new loyalty program pilot with Safeway and PepsiCo. The pilot will allow PepsiCo to engage Safeway loyalty card users at any Vons, a grocery store chain owned by Safeway.

In a recent interview with Scvngr chief executive and founder Seth Priebatsch, he argued that the future of location-based services lies in storytelling and experiences, not just check ins. The partnership with Coca Cola may be another step for Scvngr in that direction.

Boston-based Scvngr, founded in 2008, has secured $4.8 million in funding and just recently reached more than 500,000 users.


VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.