Social media tracker startup Tynt has launched a new application program interface (API) that allows developers to access their content through real-time data streams, as the rush to put more information in the hands of smartphone users heats up.
Tynt works with online publishers and websites to track and analyze data about the sharing activity of their users.
The new API is the first initiative of Tynt Labs, as the company debuts new data tracking tools through its Tynt Insight feature and makes them available to developers and users.
San Francisco-based Tynt also unveiled its new Content Discovery feature, where visitors can see top stories, popular search terms and images of in the sections of celebrity, how-to, New York, sports, technology and travel.
It simultaneously announced its new Geo-location service, which shows the specific areas, images, search terms and stories that people in New York are most closely following.
CEO and co-founder Derek Ball (pictured) told VentureBeat that Tynt’s new approach to interactive services is trying to find a way to harness the overall creativity flourishing in a lightning-fast developer environment.
“Our internal researchers are finding fascinating patterns in the aggregate data and we have so many ideas for what amazing applications could be built,” said Bell. “We simply can’t create them all, so it will be very interesting to see what kind of applications others choose to build on our data. I am confident that the best apps will result in positive traffic flow for our publisher partners and great insights for the end users of those applications. I think one of the most interesting possible areas is mobile.”
Tynt currently offers two APIs, a Category API, where developers see a real-time stream of content related to six popular categories, and a Keyword Search, where developers engage real-time information streams based on keyword searches to figure out how users are interacting with a website’s content.
Bell said he believed that targeting mobile apps will almost certainly be the next target for both developers and companies catering to businesses trying to quantify how their websites are engaging users.
“I think one of the most interesting possible areas is mobile. Steve Jobs recently said ‘Search hasn’t happened yet on mobile devices,’ and he indicated that apps would be where people would go for their data,” said Bell. “If you are building the ultimate app for any passion you might have, imagine being able to tap into a human curated set of the best content around that passion.”
VentureBeat is studying social media marketing
, and we’ll share the data with you.