Cyber Monday sales crush Black Friday with $1B spent in 24 hours

MobileBeat 2013
July 9-10, 2013
San Francisco, CA
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Online retailers racked up a cool $1 billion in sales on Cyber Monday — traditionally the heaviest online holiday shopping day of the year — and sales were up 16 percent from a year ago, according to data from comScore.

Cyber Monday is typically a day when the most popular online retailers, like Amazon.com and computer hardware retailer Newegg.com, offer the most deals. It’s a way to lure in consumers that are looking to get their holiday shopping done early but don’t want to be trampled by shoppers at 4 a.m. the day after Thanksgiving.

Sales at online retailers were also 59 percent higher than the roughly $650 million generated by foot-traffic directed sales on Black Friday. To date, shoppers have spent a total of around $13.5 billion for gifts and the like during the holiday season since the beginning of November. Consumers are also spending more when buying from online retailers this year. The typical shopper spent an average of $114, which is up 12 percent from typical sales last year. The number of buyers edged up only slightly, growing from 8.7 million consumers last year to 9 million this year.

It seems that at least a few individuals were slacking off and getting their holiday shopping done during work, since most of the shopping occurred on computers that were connected to a workplace network. That’s pretty typical, though — more than half of online retail sales happened at work last year as well. But as a sign of tougher times, the number of shoppers buying while at work actually fell this year. So more employees are actually buckling down and working regardless of the sweet deals happening on the Internet.

Holiday sales are expected to ramp up over the next several weeks in advance of Christmas. The next three weeks are typically the best performing weeks for retailers — especially online retailers. In 2009, retailers raked in around $5 billion each week for the three weeks leading up to Christmas.

[Photo: garethjmsaunders]

  • http://twitter.com/jdeeringdavis Jenn Deering Davis

    I might be misunderstanding the way you phrased it here, but those comScore figures reflect online sales only. Black Friday online sales were around $650 million, but Black Friday brick-and-mortar retail sales were $10.69 billion (from ShopperTrak, link below). So, while this year's Cyber Monday may have been the biggest online shopping day ever, it's still not even close to Black Friday for overall sales. http://www.shoppertrak.com/black-friday-retail-sales-increase-slight-03-percent-compared-2009-traffic-rises-22-percent

  • http://twitter.com/logicalmoron Matt Lynley

    Hi Jenn, thanks for including that link in your comment. We were focused on online sales — so basically what this is kind of telling is when all online retail shopping happens. The brick-and-mortar sales are probably going to dominate online retail for a long time to come. But it is pretty interesting that the majority of online retail sales happens on a Monday — and during work, even.

  • http://twitter.com/nancyshapira nancyshapira

    Kenshoo surveyed 5 of the top 10 retailers to compile their Holiday Online Shopping Report. Overall, for the 26-day period ending with Cyber Monday, 2010 search advertising budgets were up 31% compared to 2009. Total online sales transactions increased 83% during this time, resulting in 60% more online sales revenue for retailers. http://www.kenshoo.com/Holiday

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