Here’s the latest from VentureBeat’s Entrepreneur Corner.
5 pitfalls of online advertising – Online marketing can be a boon to sales, but many entrepreneurs don’t realize exactly how closely regulated it is. Attorney Curtis Smolar runs through five general rules you always want to keep in mind as you promote your product or service.
Correcting the course of your company’s culture – No business leader wants to admit their company is a bad place to work – but for the brave executives that do, and who are willing to work to change that, there are some real benefits. Michael Long, head of global talent branding at Rackspace Hosting, discusses how to recognize and correct the problem.
My, what a big balance sheet you have! -- Investment bankers are reaching out to corporate buyers at cash-rich large public technology companies, but Jeff Bussgang, general partner at Flybridge Capital Partners warns entrepreneurs that it’s still a bit early to begin planning their retirement.
Debunking the 3 biggest recruiting myths – You may have read plenty of “best practices” advice on finding good employees, but Anne Berkowitch, CEO and co-founder of SelectMinds notes there are a few misperceptions in the corporate hiring game that need to be challenged.
Protecting your Intellectual Property – from VCs – While they won’t sign non-disclosure agreements, most venture capital firms are trustworthy. But that doesn’t mean you shouldn’t approach them with some degree of caution, says attorney Martin Nichols in this Entrepreneur Thought Leader Lecture, given at Stanford University.