Gaming execs: Join 180 select leaders
from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit
is invite-only -- apply here
. Ticket prices increase
on March 6 Pacific!
In a new survey by Pew Research Center’s Internet & American Life Project, 8 percent of all American adults who are on the Internet said that they use Twitter.
As the service climbs toward mass user adoption and stabilizes its ground — having recently replaced its CEO, pushed out the next iteration of its product, and stepped toward implementing a monetization strategy — the finding adds some perspective to its growth so far.
Based on phone interviews with 2,257 partipants, the survey revealed that the service was notably more popular among men than women, 18-29 year-olds than other age brackets, and minorities — such as Hispanics and African Americans — than white Internet users.
In 2008, the group had asked participants whether they use “Twitter or another service” to post or see others’ status updates, to which 6 percent answered in the affirmative. The same question, when asked in September of this year, had the number escalate to 24 percent. To clarify doubts by readers and analysts, this new survey was carried out with a question phrased to refer strictly to Twitter.
For comparison, it is estimated that approximately 130 million Americans use Facebook, equating to roughly 41 percent of the population. Also, similar surveys by Pew Research have found in the past that 4 percent use geolocation services, and 24 percent use mobile apps.
VentureBeat is studying social media marketing tools
, and we’ll share the data with you.