Here’s the latest from VentureBeat’s Entrepreneur Corner.

M&A: Can you back out when a better deal comes along? – If you’ve agreed to a deal and another, better offer comes along later, can you back out? Attorney Scott Edward Walker looks at the restrictions of letters of intent – and offers advice on things you should keep in mind when drafting one.

Mastering the art of modern marketing – Marketing is as much about analysis as it is about creative work these days. Byron Deeter, a partner at Bessemer Venture Partners, looks at new trends in the marketing world – and how they could redefine the role of CMO.

5 things to ask yourself when hiring – Your team is your most important asset. Serial entrepreneur Will Herman offers five questions to keep in mind as you look to expand and interview candidates.

Think your start-up doesn't have IP risks? Think again. – Patent infringements can be the death knell for a startup. Jonathan Fritz, a partner at Michael Best & Friedrich, LLP, tells you how best to protect your company from inadvertently stumbling into a lawsuit.

Essential qualities of a successful business - Startup success comes down to two things: Execution and people, says serial entrepreneur David Marshall. Ideas have little to do with it – and business plans are even less important.