TextPlus, an application that lets groups easily text each other for free, today announced it has submitted its 4.4 version to Apple. The new version will allow users not only to text for free but also to search for people (see image), bringing a new social aspect to group texting. We’ll be sure to let you know when the new version gets approved.
When I last spoke with TextPlus about its new photo feature back in September, the company claimed 8 million application downloads. Today, it’s claiming 11.5 million downloads. That’s a whopping 3.5 million downloads in a few months, which makes sense, as chief executive Scott Lahman notes that the company is seeing around 50,000 new users per day.
A deeper dive into numbers shows that during 2009, TextPlus users sent 713 million messages and had a total of 8.7 million users. As we close in on the end of 2010, the company claims users have sent 5 billion messages (2 billion in Q4 alone) and has close to 32 million total users. The overall number includes apps downloaded on a smartphone as well as users sending texts through simple non-smartphone phones.
VB's research team is studying mobile user acquisition... Chime in here, and we’ll share the results.