Media

Amazon's Kindle sales to surpass 8M this year?

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

We knew that Amazon was making a killing with its $139 third-generation Kindles, but since the retailer doesn’t discuss Kindle sales numbers, it’s always been unclear just how well it’s doing.

Now it looks like the Kindle is set to surpass 8 million units sold this year, 60 percent more than many analyst predictions, two people familiar with Amazon’s sales projections tell Bloomberg. If true, it tells us that consumers are far more interested in standalone e-readers than analysts expect.

Analysts at Citigroup, Barclays Capital, BGC Partners and others previously projected that Amazon would sell around 5 million units this year.

The 8 million number is particularly impressive in the face of competition from the iPad, which has shipped more than 7.5 million units since it was released in April. In comparison, Amazon sold 2.4 million Kindles in 2009.

Ever since the newer Kindles were announced, it seemed clear that Amazon had finally reached a price point that would drive mass consumer adoption. Amazon announced in August that it was the best-selling Kindle ever. Given how difficult it was to find the new Kindle in stock once it finally started shipping, it almost seemed as if Amazon couldn’t make enough of them to satisfy demand. The company also cited the device as a key element in its revenue and profit gains this past quarter.

But as great as Kindle sales are, Amazon still seems more interested in pursuing the proliferation of the Kindle platform. The company recently showed off Kindle for Web, a web-based interface for reading ebooks meant to compete with Google’s recently announced foray into ebooks. With web interfaces, ebooks can be read on any device with an internet connection — no app, or Kindle, necessary.

Trackbacks

  1. [...] never released any Kindle sales figures, but estimates from last year projected that the company sold over 8 million units in 2010. Kindle sales last year were mostly driven by the new $139 third-generation model, which Amazon [...]

  2. [...] never released any Kindle sales figures, but estimates from last year projected that the company sold more than 8 million units in 2010. Kindle sales were mostly driven by the new $139 third-generation model, which Amazon said was its [...]

  3. [...] in 2010.  According to VentureBeat.com, Kindle estimates from 2010 projected that the company sold more than 8 million units in 2010.  Amazon also said late last year that it held around 70 percent of the e-book market, while [...]

  4. [...] Just like Amazon helped to popularize online shopping, the Kindle has become most consumers’ introduction to e-books. Amazon has never publicly discussed Kindle sales, but it was estimated that it sold around 8 million units last year. [...]

  5. [...] Just like Amazon helped to popularize online shopping, the Kindle has become most consumers’ introduction to e-books. Amazon has never publicly discussed Kindle sales, but it was estimated that it sold around 8 million units last year. [...]

  6. [...] Just like Amazon helped to popularize online shopping, the Kindle has become most consumers’ introduction to e-books. Amazon has never publicly discussed Kindle sales, but it was estimated that it sold around 8 million units last year. [...]

  7. [...] Just like Amazon helped to popularize online shopping, the Kindle has become most consumers’ introduction to e-books. Amazon has never publicly discussed Kindle sales, but it was estimated that it sold around 8 million units last year. [...]

  8. [...] 将促进 Amazon 平板销售。Amazon 的 Kindle 已经取得了巨大成功,去年卖出了 800 万台,今年出货量则可能高达 2500 万台,Kindle 的成功给 Amazon [...]

  9. [...] 将促进 Amazon 平板销售。Amazon 的 Kindle 已经取得了巨大成功,去年卖出了 800 万台,今年出货量则可能高达 2500 万台,Kindle 的成功给 Amazon [...]

  10. [...] 一直没有公开 Kindle 的销售数据,但去年预计卖出了 800 万台 Kindle,而今年则可能卖出 2500 [...]

  11. [...] 一直没有公开 Kindle 的销售数据,但去年预计卖出了 800 万台 Kindle,而今年则可能卖出 2500 [...]

  12. [...] 一直没有公开 Kindle 的销售数据,但去年预计卖出了 800 万台 Kindle,而今年则可能卖出 2500 [...]

  13. [...] Amazon 不是电子书的鼻祖,早在 Kindle 上市之前,2006 年 SONY 就在美国推出了电子书阅读器。但它是第一款以附带完整生态系统(ecosystem)的阅读器,Kindle 直连 Amazon 电子书书店实现了软硬件完美对接,通过专有网络“Amazon Whispernet”下载和更新内容则解放了数据流量。这款设备及生态系统的前瞻性,以致上市当天卖了 5 个小时就脱销,并在接下来的 5 个月内一直供不应求。Amazon 一直没有公开 Kindle 的销售数据,但去年预计卖出了 800 万台 Kindle,而今年则可能卖出 2500 万台。 [...]

  14. [...] Just like Amazon helped to popularize online shopping, the Kindle has become most consumers’ introduction to e-books. Amazon has never publicly discussed Kindle sales, but it was estimated that it sold around 8 million units last year. [...]

  15. [...] the success/ brand image of the original Kindle (we may not see that many of those in Europe but they are quiet popular in the US). I was however very skeptical about the Potentiel success of this new tablet and its capacity to [...]

  16. [...] 一直没有公开 Kindle 的销售数据,但去年预计卖出了 800 万台 Kindle,而今年则可能卖出 2500 [...]

  17. [...] Amazon’s Kindle sales to surpass 8M this year? | VentureBeat [...]

  18. [...] Amazon’s Kindle sales to surpass 8M this year? | VentureBeat [...]

  19. […] 一直没有公开 Kindle 的销售数据,但去年预计卖出了 800 万台 Kindle,而今年则可能卖出 2500 […]

  20. […] 将促进 Amazon 平板销售。Amazon 的 Kindle 已经取得了巨大成功,去年卖出了 800 万台,今年出货量则可能高达 2500 万台,Kindle 的成功给 Amazon […]