Lenovo’s IdeaCentre tries to cash in on the mad rush to all-in-one desktops

Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

Lenovo unveiled its newest all-in-one IdeaCentre computers today at the Consumer Electronics Show in Las Vegas. The four new computers represent the Chinese company’s attempt to compete seriously with Apple, Hewlett-Packard and Sony when it comes to cool computer designs.

The models include the A320, billed as the world’s slimmest all-in-one computer (which combines a desktop and a monitor in one device); the B520 entertainment all-in-one with no frame (pictured); the B320 computer that doubles as a TV; and the C205, which is compact and affordable.

By coming up with so many models, it’s clear that Lenovo wants to make a big statement about all-in-one computers. Each one is tailored to a slightly different audience. And the market researchers are clearly saying that the consumer demand is there for the all-in-one market.

Dion Weisler, vice president of business operations at Lenovo, said the company’s all-in-one desktop business grew 150 percent in 2009.

The A320 model is just 18.5 millimeters deep at its thinnest point. It features a 21.5-inch high-definition display and high-contrast LED panel technology. It has an Intel Core i5 processor. The B520 entertainment machine has an Intel Core i7 processor and a frameless touchscreen. It has a 23-inch screen and comes with an option for an Nvidia 3D Vision stereoscopic 3D headset. The B320 has a 21.5-inch screen and has TV functionality at the press of a button. And it has an Intel Core i5 processor. The Lenovo C205 has an 18.5-inch screen and sells for $449. The IdeaCentre A320 will start at $699. The B520 and B320 will be available in June at $899 and $699, respectively. Lenovo didn’t say when the A320 and C205 will be available.

VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.