How Latin American startups are tapping into Silicon Valley

Alan Colmenares is the Facilitator for the Founder Institute program in Colombia, South America, a contributor to VentureBeat and writes about Latin American start-ups at TropicalGringo.

When I worked for Intel Capital, Intel’s corporate venture capital (VC) arm, in Mexico and a bit in Brazil ten years back, the big issue in Latin America was finding enough deals from which to select investment opportunities. Today, that is less of an issue in a country such as Brazil that has an incredibly vibrant start-up environment, but it’s still a concern in my current home country, Colombia.

Latin America’s been my home for the last 15 years, and I’ve frequently heard people talking about creating something like Silicon Valley here. But I think it makes more sense for Latin America to tap directly into the Valley’s expertise, culture and established networks. That’s a major reason I decided to become the facilitator for the new Bogota, Colombia chapter of startup incubator Founder Institute.

The Founder Institute currently operates in 16 cities worldwide, including Silicon ValleySan FranciscoLos AngelesSeattleSan DiegoDenverHoustonBoston,Washington DCNew YorkParisBerlinBrusselsBogotaSantiago, and Singapore and has helped to launch over 230 companies with a stated goal of launching 1000 “meaningful and enduring” technology companies per year.

During the last two years, I’ve met and spoken with talented and impressive founders in the region. Some of these are focusing their efforts on the underserved regional market while others are tackling global opportunities. Notable successes focused on the regional market include comparison shopping site Buscapé, with a recent $342 million investment led by Naspers, and ecommerce company Mercado Libre, worth around $3B and listed on the NASDAQ.

Colombia’s new president, Juan Manuel Santos, announced plans to invest more than $2B in information and communications technologies and has allocated $30M for investment funds focused on technology companies. Yet, thus far, compared to Brazil, only a small number of Colombian web or technology start-ups have received VC or angel investment (one indicator of excellent growth prospects).

There are some bright spots in Colombia’s tech startup scene, though. The country has a strong entrepreneurial culture and some relative successes such as an Internet real estate company called VivaReal, which competes throughout Latin America and has closed two rounds of angel funding from Silicon Valley as well as local online payments company, Pagosonline, which was recently acquired by the aforementioned Buscapé. Additionally, a company called Koombea serves as the main development shop for a number of Silicon Valley start-ups.

Unfortunately, the founders and co-founders of these companies had to build their networks (sometimes tapping into the valley) from afar and on their own. From my experience as a mentor for Endeavor, a non-profit that supports companies in emerging markets, I’ve seen first-hand the value that mentorship and connection to high value networks can provide within a region such as Latin America.

As Fred Wilson, partner at Union Square Ventures, posted in his company’s blog a week ago, “We believe the irresistible economics of Internet networks will ultimately transform the entire global economy.” If that is true, then countries such as Colombia need to look for ways to accelerate their start-up support ecosystem and incubator programs such as those offered by the likes of the Founder Institute can only help.

For those wising to apply to the Founder Institute’s 12-week program in any of the cities where they operate, you can apply here.

  • cordellmediaace

    I finished the Founder Institute in San Diego last spring. The support, research and critical evaluation of my concept helped me build a technology that is changing the way people interact with radio. Follow my company's progress on Twitter @Zambig or try it out at Zambig.com. Founder Institute is great.

  • http://GrasshopperHerder.com Tristan Kromer

    Do you find that latam startups are able to easily target customers in the entire region or tend to be more restricted to their own country?

  • http://twitter.com/edenciso Eduardo Enciso

    Nice post, Alan. I do agree with you, if can't develop a local SV, why not bringing a piece of this expertise here? Makes a lot of sense to me.I wonder how Colombian's president investment plan will impact local entrepreneurs. It'll be great if you can share more details about the $30M fund and how these resources will be allocated to tech startups.My perception after trying to launch a startup in Colombia, is there's a lot of risk aversion from local investors towards new ventures. All players, investors, companies and government wants to play safe bets.

  • http://twitter.com/edenciso Eduardo Enciso

    I found that, with some minor exceptions, the majority of Latam starups tend to target local customers. This could be due in part because is extremely difficult to scalate businesses across Latam. There's different market dynamics from country to country, along with tax, labor regulations and incorporation laws which are higher barriers of entry to new markets for startups.

  • http://GrasshopperHerder.com Tristan Kromer

    Thanks,I heard much the same from most of my Latam colleagues although everyone wishes it were not so. I guess it will still be some time before we see a fund that really crosses borders effectively and enables it's portfolio to do the same.

  • http://twitter.com/franbreciano Franco Breciano

    Great post Alan! Same thing happens in Argentina, there is a great pool of talent but very little VCs to support tech-ventures.Any chance the Founder Institute program will come to Buenos Aires?

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