Deals

Google snags Twitter movie recommender Fflick for $10M


Search behemoth Google is back on the prowl again, today snapping up microblogging Twitter recommendation service Fflick for around $10 million, the companies confirmed this morning, one being an unnamed source at Google.

An official Google spokeswoman refused to comment, saying, “We don’t comment on speculation, as you know.”

Fflick uses Twitter to show you what movies the people you follow are recommending as well as what movies they’ve commented on positively or negatively. It also lets you browse a pre-set list of top-ranked movies, helping you decide what movies you may want to rent or go see at a movie theater.

You can also buy movie tickets on Fflick, add certain films to your Netflix queue, and retweet anyone else’s tweets that you think are relevant to a particular film.

So far, neither company is commenting on whether Google will keep the service up and running or if it is primarily attracted to the “sentiment analysis” engine that spits out its recommendations.

Google may also be interested in acquiring the team’s talent. Fflick, launched in August 2010, is the work of four former Digg employees.

TechCrunch reports that the deal is expected to close later this week.

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  1. [...] fflick, bought for $10 million: This Twitter movie recommendation engine team contributed to the new YouTube redesign and integrations with Google+. [...]