Google debuts Delicious bookmark importer to tempt away users

Google today debuted a new Delicious migration tool for Google Bookmarks, as it aims squarely at fans of Yahoo’s bookmarking service who have been worried that its retiring could lose them their carefully chosen links.

Delicious, which Yahoo acquired in 2005, provides users with a way to share Web bookmarks and discover new, interesting websites.

The new Google Bookmarks importer allows a user to login with either an existing Yahoo ID or Delicious ID to import all your bookmarks and tags. That data then lets a user instantly integrate Delicious tags with existing Google Bookmarks links.

Google’s timing seems right.

Reports surfaced in December that Yahoo was going to “sunset” the service — a fancy way of saying it will kill Delicious — after a number of leaked slides from an internal Yahoo presentation hit the Internet. The slide was  posted on Twitter by Eric Marcoullier, who cofounded blog social network MyBlogLog, another service listed in the “sunset” column.

The slide says that Yahoo Picks, AltaVista, Yahoo Buzz, and other services are also targeted for shutdown.

Google’s new service will come as a relief to Delicious users who had been worried that an abrupt end to the services could see them lose all their data.

Last May Google had attempted to draw in some Delicious users by launching a rival site, Lists for Bookmarks, a more social feature for bookmarking. Lists allowed users to copy all their bookmarks into lists in order to share publicly, but it never seemed to gain the traction Delicious did.

At the time of Yahoo’s buy-up, Delicious founder Joshua Schachter was still a Google employee, but has since moved on to found stealth startup Tasty Labs.

Photo via bm.iphone on Flickr


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