Business

DEMO: Fetch Fans helps holding companies create social profiles

Fetch Fans is one of 53 companies chosen by VentureBeat to launch at the DEMO Spring 2011 event taking place this week. These companies do pay a fee to present, but our coverage of them remains objective.

Fetch Fans is launching a new service at today’s DEMO conference to help companies that own multiple businesses or locations create Facebook Pages and Twitter profiles.

The service lets users create individual custom tabs within their Facebook Page. A tab is similar to a blank canvas and uses FBML — Facebook’s version of website language HTML — to create customized images, fonts, colors and even widgets like sign-up forms. The company also give users the ability to create simple backgrounds for Twitter using a logo and description.

While there are dozens of companies that will help you create a social profile, like Involver, MiproApps or Pagemodo. Fetch Fans is differentiating itself from the competition by targeting companies that are in need of keeping specific brand guidelines across multiple businesses. For example, a hotel chain or fast food franchise might use Fetch Fans to set company guidelines and then allow end users for each business to log in and customize each page, but not break those guidelines.

The Singapore-based company, founded in 2010, currently has seven employees and has not received any funding to date.


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