PayPal is announcing its latest developer challenge today, with a focus on Google’s Android mobile operating system — the PayPal X Developer Challenge for Android.
In the past few years, the eBay-owned company has been making a big push to recruit developers who will incorporate its latest payment technology into their websites and applications. PayPal has not only held two previous developer challenges, but it also started its own PayPal X developer conference in San Francisco.
Mobile apps have always shared the spotlight at these events. Past winners include AppBacker, which offers to help developers sell their iPhone applications to wholesale buyers, and iConcessionStand, which created a marketplace for buying snacks and souvenirs at stadium events. (iConcessionStand has widened its target customer base beyond stadiums and is rebranding itself as Yorder.)
But the new event’s exclusive focus on mobile, and specifically on Android, definitely represents a change. Here’s how PayPal explained it:
The huge growth that Google’s Android platform has experienced during the past year creates a big opportunity for developers. We see it every day with the submissions using our platform. That’s why we decided to make the theme to our next challenge Android mobile apps.
The grand prize is $25,000 in your PayPal account, as well as marketing and public relations support. The deadline to submit your Android app is May 3. More details are available here.