Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Everyone loves to talk about strategy, but simply having a plan won’t get you anywhere. Mark Forchette, CEO of OptiMedica says strategy is only as good as the tactical execution behind it in this Entrepreneur Thought Leader Lecture given at Stanford University.
Forchette tells of his time with Alcon, where sustained focus on implementing strategy led to a notably larger market share for the company.
(Can’t see the video? Click here)
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results