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Amazon launches Android Appstore with 3,800 apps

March 22, 2011 10:24 AM
Dean Takahashi

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July 9-10, 2013
San Francisco, CA

Amazon has officially launched its own app store with 3,800 Android apps in what will be a fierce battle with Apple.

The new store is considered a potent competitor in the mobile apps space, with Amazon bidding to create the equivalent of Apple’s iTunes for Google’s Android mobile operating system.

One sign that Amazon is coming out swinging: it is making Angry Birds Rio, the new version of the hot mobile game that got its start on the Apple App Store, available for free on the Amazon Appstore.

Apple came out swinging as well, filing a trademark infringement suit yesterday over Amazon’s use of the word “Appstore” which is so similar to Apple’s “App Store.” There are lots of other Android app stores out there, and Google itself operates the Android Market, but no other rival has such deep roots in e-commerce as Amazon.

The Amazon Appstore can be downloaded to a user’s handset. The store will support hundreds of mobile operators and hardware manufacturers. Amazon has been recruiting app makers for months. But it has only about 1 percent of the total number of apps on Apple’s store, which is nearly three years old.

Amazon’s Appstore will let shoppers buy apps alongside other digital content like music, eBooks, and games. Participants include Gameloft, Handmark and Glu Mobile, which have been among the most successful app makers on the iPhone.

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http://www.jamesbao.info/ James H. Bao

In all, I think this is good for consumers. I don't know if it will be good for the Android operating system though, since it causes further fragmentation (devices, OS versions, and now, App stores).
http://twitter.com/VikAd vikramaditya

doesnt angry birds have a patent or something of the sort
http://twitter.com/pceasy PC Easy

Tried it. Looks nicer than the Android market app, but deleted it after it would not let me download the free Angry Birds app unless I provide them with my credit card info.
http://pulse.yahoo.com/_JF2L4VEIRW3ALG6OO2RMZK35VU Sm

How exactly are they in a fierce battle with Apple? This is an android app store and as such I would expect their main competitor to be Google's Marketplace. Segmenting the market into iPhones and Android phone seems sensible, so Amazon aren't exactly going to be stealing Apple's sales here are they. Perhaps if Amazon's app store were to get so large and so enticing that a new phone buyer might consider switching to Android rather that iOS, THEN it would be in fierce competition with Apple. I guess we'll have to wait and see if that happens. Personally I think the difference is in the demographics of who is using what. It's not the same customers who are using Google Marketplace as Amazon. Amazon is targeting a new segment and as such they are backing Google for the win, which is encouraging in my opinion. Perhaps this will make Google bring some much needed improvements to the Marketplace… things like an improved rating system. I have no doubt Amazon would be able to bring a very good system to the foreground given their history in CRM.
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