Brilig, an advertising data marketplace, has raised $1.8 million in funding.
The company provides a platform for individuals and companies to buy and sell data. This allows sellers to profit from their data and gives buyers access to a library of sources to better target their online advertising.
Brilig says it’s the first open marketplace for this information, because other exchanges such as BlueKai and eXelate, parties operate anonymously. Currently Brilig is crowdsourced by thousands of websites and hundreds of data companies.
Says President Vincent D’Agostino, “Brilig is upending the market, by eliminating the barriers to combining data from multiple sources, permitting third-parties to independently offer their segments, and enabling marketers to predict outcomes by running campaign data against potential data buys.”
Investors in this round included earlier angel investors and Vincent D’Agostino, co-founder and former President of Webloyalty. The funding will be used to improve Brilig’s technology platform and to expand sales efforts. The company believes it will raise another round of funding later in 2011.
Brilig, which was founded in 2008, is located in New York City.