Devindra. You are awesome and everything, everyone knows it. But i have to take a small issue with this article. The title is a bit misleading because it's not an iPad competitor. The iPad is a tablet computer that has an eReader built in. That's one aspect of a million things it can do. The nook is an eReader. That's like comparing a 1995 car phone to an iPhone 4. Anyway, keep up the good work. I enjoy reading this site and the slashfilm cast greatly.

Troy, not quite. The upcoming Nook update will enable an app store of sorts (not the full Android one). It has a web browser, will get e-mail capabilities, and future apps will open up new functionality. Ultimately, what's the difference between that and a “true” tablet?At $250, it's a clear competitor to the iPad. Many people who want a tablet will definitely take a second look at it, especially when all other tablets start at around $500.

“what's the difference between that and a “true” tablet?”Er, about 65,000 apps? (350,000 if you include upsized iPhone apps) Then again, it'll probably have more than Android 3.0's 17 (I kid you not, 17 tablet Apps for Android 3.0 as of now)Good shipping figures for the Nook though. Unless they've Samsung'd themselves i.e. they can't tell the difference between shipped & sold.

Good article but it is misleading to say that you need to be a hacker to turn this into a full Android tablet with the Android Market. The hackers have already done their job. To turn it into a tablet requires following 5-6 steps. I think a big part of the success of the Nook Color is coming from the Android mod community. This is such a fantastic device when it is running stock Android but it is pretty nice with the Nook shell software.I could be wrong but I theorize that B&N see the potential in selling the device as a full tablet and they are working to provide more functionality to regular (non-modder) users so that they can better control the app ecosystem (for example, remove the incentive to root it and put the Kindle app on it).I am looking forward to seeing what the update from B&N looks like. I think they have managed the release of this device very well and they have reestablished themselves as a player in the eReader game. Based on the success of this device and the fact that they just released their own store, I bet you will see an Amazon Kindle tablet this year for around $300 and it will be a game changer. As for comparing the market to the Apple app store, there may only be a handful of Honeycomb apps but that is because for the most part, there is no need to create a new app for tablets or Honeycomb. The Android SDK made it easy to scale apps to different screen sizes and resolutions so if they were coded correctly, apps that work on Android phones also work great on tablets.

mcdave. quit drinking the koolaid. 3.0 may have dozens of apps just written for only 3.0, but it still runs apps written for froyo, eclair etc. I have a nook color and i have like 50 apps and access to many more. they all run fine. your logic is akin to saying there are only 17 apps written for ipad 2 (that won't run on ipad 1). this is ridiculous because all ipad 1 apps run on ipad 2.

[...] Does Android have to be this way? I don’t think so. HTC uses its HTC Sense overlay to create an extremely classy experience on its Android phones, one that’s in many ways improved over the original. Meanwhile, Barnes and Noble redesigned Android’s interface from the ground up for its Nook series of tablets, not just to be “original” but in order to make using a Nook easy and fun. So far, its strategy seems to be paying off. [...]

[...] Does Android have to be this way? we do not consider so. HTC uses the HTC Sense overlay to emanate an intensely grand knowledge upon the Android phones, the single that’s in most ways softened over the original. Meanwhile, Barnes as well as Noble redesigned Android’s interface from the belligerent up for the Nook array of tablets, not only to be “original” yet in sequence to have regulating the Nook easy as well as fun. So far, the plan seems to be profitable off. [...]

[...] Does Android have to be this way? I don’t think so. HTC uses its HTC Sense overlay to create an extremely classy experience on its Android phones, one that’s in many ways improved over the original. Meanwhile, Barnes and Noble redesigned Android’s interface from the ground up for its Nook series of tablets, not just to be “original” but in order to make using a Nook easy and fun. So far, its strategy seems to be paying off. [...]

[...] Does Android have to be this way? I don’t think so. HTC uses its HTC Sense overlay to create an extremely classy experience on its Android phones, one that’s in many ways improved over the original. Meanwhile, Barnes and Noble redesigned Android’s interface from the ground up for its Nook series of tablets, not just to be “original” but in order to make using a Nook easy and fun. So far, its strategy seems to be paying off. [...]

[...] Does Android have to be this way? I don’t think so. HTC uses its HTC Sense overlay to create an extremely classy experience on its Android phones, one that’s in many ways improved over the original. Meanwhile, Barnes and Noble redesigned Android’s interface from the ground up for its Nook series of tablets, not just to be “original” but in order to make using a Nook easy and fun. So far, its strategy seems to be paying off. [...]

[...] Does Android have to be this way? I don’t think so. HTC uses its HTC Sense overlay to create an extremely classy experience on its Android phones, one that’s in many ways improved over the original. Meanwhile, Barnes and Noble redesigned Android’s interface from the ground up for its Nook series of tablets, not just to be “original” but in order to make using a Nook easy and fun. So far, its strategy seems to be paying off. [...]

[...] Does Android have to be this way? I don’t think so. HTC uses its HTC Sense overlay to create an extremely classy experience on its Android phones, one that’s in many ways improved over the original. Meanwhile, Barnes and Noble redesigned Android’s interface from the ground up for its Nook series of tablets, not just to be “original” but in order to make using a Nook easy and fun. So far, its strategy seems to be paying off. [...]

[...] It’s the iPad’s biggest competitor, and why not? “The Reader’s Tablet” is the most convenient way to read color ebooks and browse the web, with its Kindle-size screen, rubberized backplate and lanyard loop. It’s also extremely classy, and has a range of accessories made just for it. [...]

[...] usually sell based on raw power. Meanwhile, Barnes and Noble has used Android to make its best-selling Nook Color tablet, which it’s doing its best to establish as a brand [...]

[...] usually sell based on raw power. Meanwhile, Barnes and Noble has used Android to make its best-selling Nook Color tablet, which it’s doing its best to establish as a brand [...]

[...] Evidently that made headlines and word of mouth carried the excellent news quickly. While there are no official sales numbers to check, we do know that B&N have shipped over 3 million units to retailers. This can be a [...]

[...] to say that made headlines and word of mouth carried the good news quickly. While there are no official sales numbers to compare, we do know that B&N have shipped over 3 million units to retailers. This is a [...]

[...] was the bookseller’s number one bestselling item in the 2010 holiday season, and may account for half of all the non-iPad tablets out [...]

[...] Tablet" was the bookseller's number one bestselling item in the 2010 holiday season, and may account for half of all the non-iPad tablets out [...]

[...] was the bookseller’s number one bestselling item in the 2010 holiday season, and may account for half of all the non-iPad tablets out [...]

[...] was the bookseller’s number one bestselling item in the 2010 holiday season, and may account for half of all the non-iPad tablets out [...]

[...] was the bookseller’s number one bestselling item in the 2010 holiday season, and may account for half of all the non-iPad tablets out [...]

[...] was the bookseller’s number one bestselling item in the 2010 holiday season, and may account for half of all the non-iPad tablets out [...]

[...] Despite the release of numerous Android-powered tablets in 2011, the Nook Color quickly became the iPad’s only real rival, with extensive retail support and a brand name that helped power [...]

[...] Despite the release of numerous Android-powered tablets in 2011, the Nook Color quickly became the iPad’s only real rival, with extensive retail support and a brand name that helped power [...]