Salesforce acquires Radian6 for $326M to boost social offerings

March 30, 2011 8:17 AM
Conrad Egusa
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Customer relationship management giant Salesforce announced today that it has acquired social media monitoring company Radian6 for $326 million.

Radian6 was founded on the premise that businesses need to monitor the social web in order to effectively join conversations. Its technology crawls conversations across social websites such as Facebook, Twitter, YouTube, and other online communities, and provides insight and information in real-time. Products at the company include a platform to help businesses connect with individuals and a monitoring feature to help businesses track and evaluate their social media efforts. The service is currently used by more than half of the Fortune 100.

In Salesforce’s announcement today, the company said the purchase of Radian6 would bridge the conversations happening on public social networks and Salesforce.com’s private corporate social network, Chatter.

This acquisition appears to be another effort from Salesforce to embrace social software, which it began doing with Chatter. Earlier this year, Chatter was updated with Facebook and Twitter-like features, including likes, @replies, trending topics and more.

Despite the efforts to integrate Chatter with more social features, Salesforce will continue to face competition from enterprise social network Yammer, which has already picked up more than 100,000 companies as customers since it launched, and Jive, which is reportedly aiming to IPO in 2011.

  • pbreit

    Radian6 is a non-starter as long as it's Flash-based.

  • http://www.viralseoservices.com Viralseoservices

    Good to see powerful companies are acquiring social media companies

  • http://biblog.arcplan.com/2011/08/social-media-business-intelligence-friends-or-frenemies/ Social Media & Business Intelligence: Friends or Frenemies? | Business Intelligence Blog from arcplan

    [...] are a number of companies that are responding to this shift. Salesforce.com recently purchased Radian6, a leading social data monitoring company, for $326M. Radian6 gathers information from Twitter, [...]

  • http://venturebeat.com/2011/10/31/startups-outside-silicon-valley/ Why you don’t need a Silicon Valley zip code to be successful | VentureBeat

    [...] finding tremendous success outside the Valley’s zip code: look no further than Salesforce’s acquisition of Radian6, a social monitoring solution, located in New Brunswick, Canada, or the recently acquired RightNow [...]

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    [...] énorme succès en dehors du code postal de la vallée: ne cherchez pas plus loin que Salesforce Acquisition de Radian6 , une solution de suivi social, situé au Nouveau-Brunswick, au Canada, ou le a récemment acquis [...]

  • http://renaultlatitude.parteza4.com/2011/10/31/pourquoi-vous-navez-pas-besoin-dun-code-postal-silicon-valley-pour-reussir/ Pourquoi vous n'avez pas besoin d'un code postal Silicon Valley pour réussir | Renault Latitude

    [...] énorme succès en dehors du code postal de la vallée: ne cherchez pas plus loin que Salesforce Acquisition de Radian6 , une solution de suivi social, situé au Nouveau-Brunswick, au Canada, ou le a récemment acquis [...]

  • http://onlinemagazine.pcriot.com/2011/11/why-you-don%e2%80%99t-need-a-silicon-valley-zip-code-to-be-successful/ OnlineMagazine » Blog Archive » Why you don’t need a Silicon Valley zip code to be successful

    [...] finding tremendous success outside the Valley’s zip code: look no further than Salesforce’s acquisition of Radian6, a social monitoring solution, located in New Brunswick, Canada, or the recently acquired RightNow [...]

  • http://www.socialentrepreneurguide.com/why-you-dont-need-a-silicon-valley-zip-code-to-be-successful Why you don’t need a Silicon Valley zip code to be successful | Social Entrepreneur Guide

    [...] finding tremendous success outside the Valley’s zip code: look no further than Salesforce’s acquisition of Radian6, a social monitoring solution, located in New Brunswick, Canada, or the recently acquired RightNow [...]

  • http://prosglobal.tv/blog/2011/11/why-you-don%e2%80%99t-need-a-silicon-valley-zip-code-to-be-successful/ Why you don’t need a Silicon Valley zip code to be successful

    [...] finding tremendous success outside the Valley’s zip code: Look no further than Salesforce’s acquisition of Radian6, a social monitoring solution, located in New Brunswick, Canada, or the recently acquired RightNow [...]

  • http://volkswagenpassattcc.jem54.com/2011/10/31/pourquoi-vous-navez-pas-besoin-dun-code-postal-silicon-valley-pour-reussir/ Pourquoi vous n'avez pas besoin d'un code postal Silicon Valley pour réussir | Volkswagen Passatt CC

    [...] énorme succès en dehors du code postal de la vallée: ne cherchez pas plus loin que Salesforce Acquisition de Radian6 , une solution de suivi social, situé au Nouveau-Brunswick, au Canada, ou le a récemment acquis [...]

  • http://venturebeat.com/2011/11/30/salesforce-radian6/ SalesForce shows off its updated social media monitoring platform Radian6 | VentureBeat

    [...] purchased Radian6 earlier this year for $326. Until now, the company has resisted integrating it into its own suite [...]

  • http://robertdbutler.org/2011/11/salesforce-shows-off-its-updated-social-media-monitoring-platform-radian6/ SalesForce shows off its updated social media monitoring platform Radian6 | Robert Butler

    [...] purchased Radian6 earlier this year for $326. Until now, the company has resisted integrating it into its own suite [...]

  • http://robertdbutler.org/2011/11/salesforce-shows-off-its-updated-social-media-monitoring-platform-radian6-2/ Salesforce shows off its updated social media monitoring platform, Radian6 | Robert Butler

    [...] purchased Radian6 earlier this year for $326 million. Until now, the company has resisted integrating Radian6 into [...]

  • http://roundrockitmedia.com/2011/11/salesforce-shows-off-its-updated-social-media-monitoring-platform-radian6/ SalesForce shows off its updated social media monitoring platform Radian6 | Round Rockit Media

    [...] purchased Radian6 earlier this year for $326 million. Until now, the company has resisted integrating Radian6 into [...]

  • http://eskobo.com/2011/11/30/salesforce-shows-off-its-updated-social-media-monitoring-platform-radian6/ SalesForce shows off its updated social media monitoring platform Radian6 | Tech News Aggregator

    [...] purchased Radian6 earlier this year for $326. Until now, the company has resisted integrating it into its own suite [...]

  • http://venturebeat.com/2011/12/21/dylans-desk-meltwater/ Dylan’s Desk: Meltwater aims to build a billion-dollar business without venture capital | VentureBeat

    [...] the company hasn’t been as widely covered as rivals such as social media-monitoring service Radian6 (acquired by Salesforce.com earlier in 2011), recently-public Jive Software and Google News (whose “alerts” serve some of the same [...]

  • http://marketers-network.com/dylan%e2%80%99s-desk-meltwater-aims-to-build-a-billion-dollar-business-without-venture-capital/ Dylan’s Desk: Meltwater aims to build a billion-dollar business without venture capital : Marketers-Network

    [...] the company hasn’t been as widely covered as rivals such as social media-monitoring service Radian6 (acquired by Salesforce.com earlier in 2011), recently-public Jive Software and Google News (whose “alerts” serve some of the same [...]

  • http://leomoo.com/2011/12/dylans-desk-meltwater-aims-to-build-a-billion-dollar-business-without/ Dylan’s Desk: Meltwater aims to build a billion-dollar business without … | Leomoo.com

    [...] And the company hasn’t been as widely covered as rivals such as social media-monitoring service Radian6 (acquired by Salesforce.com earlier in 2011), recently-public Jive Software and Google News (whose “alerts” serve some of the same [...]

  • http://privatecloudapi.com/dylans-desk-meltwater-aims-to-build-a-billion-dollar-business-without-venture-capital Dylan’s Desk: Meltwater aims to build a billion-dollar business without venture capital | | Private CloudPrivate Cloud

    [...] the company hasn’t been as widely covered as rivals such as social media-monitoring service Radian6 (acquired by Salesforce.com earlier in 2011), recently-public Jive Software and Google News (whose “alerts” serve some of the same [...]

  • http://phamcapital.com/?p=123 Dylan’s Desk: Meltwater aims to build a billion-dollar business without venture capital | Pham Capital

    [...] And the company hasn’t been as widely covered as rivals such as social media-monitoring service Radian6 (acquired by Salesforce.com earlier in 2011), recently-public Jive Software and Google News (whose “alerts” serve some of the same [...]

  • http://www.ere.net/2011/12/23/mystery-applicants-and-more-in-todays-roundup/ Mystery Applicants and More in Today’s Roundup – ERE.net

    [...] $50 million, Mobile Metrics (price undisclosed), and social media monitoring company Radian6 for $326 [...]

  • http://venturebeat.com/2012/04/12/sprinklr/ Meet Sprinklr, the biggest social media management biz you’ve never heard of | VentureBeat

    [...] has done a great job of making itself known in the social media management space, attracting a $326 million acquisition by Salesforce a year ago. But now it might have to watch its back when it comes to maintaining its largest [...]

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    [...] has done a great job of making itself known in the social media management space, attracting a $326 million acquisition by Salesforce a year ago. But now it might have to watch its back when it comes to maintaining its largest [...]

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    [...] in the social media management space, attracting a $326 million acquisition by Salesforce a year ago. but now, it might have to watch its [...]

  • http://www.enterpriseirregulars.com/49509/social-market-consolidation-its-here/ Social Market Consolidation – It's Here – Enterprise Irregulars

    [...] started this a bit over a year ago with their $326M acquisition of Radian6, which instantly made life significantly more difficult for other social analytics startups. I know [...]

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