Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar
with AEG's VP of Social and Marketing on May 28th
It looks like Digg founder Kevin Rose has found his rebound start-up after breaking up with Digg just about two weeks ago — a web application development lab called Milk.
Milk doesn’t seem like a traditional incubator (they usually offer guidance, mentorship and a little bit of seed funding to get started). Instead it will be a place where developers can bring in an interesting idea and quickly turn it into some kind of operational mobile application. Most of them will probably fail, but Milk’s goal is to find the few applications that end up turning into big hits on the scale of Angry Birds and Foursquare.
Rose unveiled the details about his new venture to TechCrunch’s Sarah Lacy. The new venture will re-unite Rose with former Digg designer, Daniel Burka. Burka will join Rose as a co-founder of the development lab. Rose plans to keep the team pretty small — employing less than 10 coders.
It looks like Rose isn’t actually interested in creating social photo sharing application number 471, though, according to the TechCrunch interview. The development lab wants to focus on ideas that are so far out there that most investors would end up turning up their noses at the idea of giving them money.
Rose launched Digg in 2004, but he always shied away from being a direct leader of Digg, instead hiring Jay Adelson (who later got the boot) and most recently Amazon.com’s Matt Williams to run the company. He resigned from the news aggregation site halfway through March.