Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Accel Partners, the venture capital firm known for invest in big tech homeruns such as Facebook, has gone Hollywood with a $40 million investment in Dark Knight producer Legendary Pictures, according to Forbes.
The deal is unusual because venture capitalists have typically stayed away from from risky bets on movies, which can easily be hits or flops. Investing in content is a much different business than investing in technology, which can be more easily evaluated by VCs or engineers working for them. Accel seems to have gotten beyond that worry.
Legendary Pictures in Burbank, Calif., is best known as the film production company that created The Dark Knight, one of the most successful movies of all time. Founded by Thomas Tull, Legendary co-produces and co-finances films with Warner Bros. Legendary had previously raised Wall Street private equity and hedge fund money from ABRY Partners, AIG Direct Investments, Bank of America Capital Investors, Columbia Capital, Falcon Investment Advisors and M/C Venture Partners.
The investment was led by Accel’s Jim Breyer, who was primarily responsible for driving the Facebook investment. Breyer earned some Hollywood chops as a member of the board of Marvel Entertainment, which made not only comics but blockbuster movies and has now been acquired by Disney. Breyer was named the No. 1 VC today on Forbes’ Midas List of top VC investors.
Accel has also moved beyond content risk worries by investing in game maker Rovio, whose Angry Birds game has become a monster hit on mobile with more than 100 million downloads across mobile devices.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results